mBaby
Product Lead & Service Design
April 2020 - June 2020
"A system to monitor an Infants sleeping position to reduce risk of Sudden Infant Death Syndrome (SIDS) for lower income families."
PRODUCTS:
Monitor Device
Alert APP
TOOLS:
Sketch, FullStory, Photoshop, Teams,
Fusion 360, Keyshot.
ACHIEVEMENTS:
Global Grad Show (2020).
CNN, The Times, Wales Online.
The Problem
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15,000 families globally experience the loss of a baby each year.
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There is no known cause, but advice can be followed to minimise risk.
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Current market solutions are in accessible due to high retail price.
The Approach
SIDS
Secondary
Analysis
Repeat
Process
Project Planning
+
Primary Research
Brief
Review
Develop
Concepts & Prototypes
Test
w/ Experts
Project Plan
A robust structure to guide all progress & continuously manage the project from research to end solution.
Concept
Generation
Detailed sketching
to fuel product design & facilitate prototyping.
Alert APP
A holistically balanced UX to seamlessly integrate into the hectic lifestyle of new parents.
Monitor Device
Attaching around the collar of an infant during sleep utilising cost effective tilt sensor technology.
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mBaby Impact
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Lower death rate & reduce impact of SIDS.
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Provide an affordable option for parents.
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Encourage more lower cost solutions.