mBaby
Product Lead & Service Design
April 2020 - June 2020

"A system to monitor an Infants sleeping position to reduce risk of Sudden Infant Death Syndrome (SIDS) for lower income families."
PRODUCTS:
Monitor Device
Alert APP
TOOLS:
Sketch, FullStory, Photoshop, Teams,
Fusion 360, Keyshot.
ACHIEVEMENTS:
Global Grad Show (2020).
CNN, The Times, Wales Online.

The Problem
-
15,000 families globally experience the loss of a baby each year.
-
There is no known cause, but advice can be followed to minimise risk.
-
Current market solutions are in accessible due to high retail price.
The Approach
SIDS
Secondary
Analysis
Repeat
Process
Project Planning
+
Primary Research
Brief
Review
Develop
Concepts & Prototypes
Test
w/ Experts

Project Plan
A robust structure to guide all progress & continuously manage the project from research to end solution.
Concept
Generation
Detailed sketching
to fuel product design & facilitate prototyping.


Alert APP
A holistically balanced UX to seamlessly integrate into the hectic lifestyle of new parents.
Monitor Device
Attaching around the collar of an infant during sleep utilising cost effective tilt sensor technology.

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mBaby Impact
-
Lower death rate & reduce impact of SIDS.
-
Provide an affordable option for parents.
-
Encourage more lower cost solutions.