mBaby 

Product Lead & Service Design
April 2020 - June 2020

"A system to monitor an Infants sleeping position to reduce risk of Sudden Infant Death Syndrome (SIDS) for lower income families."

PRODUCTS:
Monitor Device
Alert APP

TOOLS:
Sketch, FullStory, Photoshop, Teams, 
Fusion 360, Keyshot.

ACHIEVEMENTS:
Global Grad Show (2020).
CNN, The Times, Wales Online.

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The Problem

  • 15,000 families globally experience the loss of a baby each year.

  • There is no known cause, but advice can be followed to minimise risk.

  • Current market solutions are in accessible due to high retail price.

The Approach

SIDS
Secondary 
Analysis

Repeat
Process

Project Planning

+

Primary Research

Brief
Review

Develop
Concepts & Prototypes

Test
w/ Experts

Project Plan

A robust structure to guide all progress & continuously manage the project from research to end solution.

Concept
Generation

Detailed sketching
to fuel product design & facilitate prototyping.

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Alert APP

A holistically balanced UX to seamlessly integrate into the hectic lifestyle of new parents.

Monitor Device

Attaching around the collar of an infant during sleep utilising  cost effective tilt sensor technology.

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mBaby Impact

  • Lower death rate & reduce impact of SIDS.

  • Provide an affordable option for parents.

  • Encourage more lower cost solutions.